Here are some SEO tips, tools and strategies for beginners
SEO Tips:
-Crawl accessibility: Ensure that search engines can read your website.
-Compelling content: Ensure that your content answers the searcher’s query.
-Keyword optimization: Optimize your content for searchers and engines.
– User experience: Ensure that your website has a great user experience, including a fast load speed and compelling UX.
-Content sharing: Ensure that your content is shareable and earns links, citations and amplification.
-Meta tags: Ensure that your title, URL and description are optimized to draw high click-through-rates in the rankings.
– Snippet/schema markup: Use snippet/schema markup to stand out in SERPs.
SEO Tools:
– Google Keyword Planner: A tool that helps you plan your keywords.
– Semrush Keyword Research Toolkit: A tool that helps you research keywords.
– Google Search Console: A tool that provides you with a performance report for your website.
-Moz Pro: A tool that offers a range of SEO features, including keyword research and link building.
SEO Strategies:
-On-page SEO: Optimize the elements on your web pages, such as content, headings and meta tags.
– Off-page SEO: Optimize the elements outside of your website, such as backlinks and social media marketing.
– Technical SEO: Optimize the technical aspects of your website, such as speed and mobile-friendliness.
– Local SEO: Optimize your website for local search by including your business in local directories and using location-based keywords.
– Content marketing: Create and promote valuable, relevant and consistent content to attract and retain a clearly defined audience.
-Link building:Build high-quality backlinks from other websites to increase your website’s authority and ranking.
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